The idea
Everyone on earth is looking at the same word. That is the whole product. Everything else is ceremony around the transfer of that attention.
About
One word.
The entire internet.
A single token of meaning, held in public, rewritten by whoever values it most. No accounts. No points. No wallet. Just a word, a price, and the next person.
The rule
Each successful change costs exactly £1 more than the last. First real change is £1. Then £2, £3, forever. The archive never forgets.